When a homeowner or business owner hires your chimney sweep business, they’re letting you into their building and trusting that you’ll perform this important service correctly. Clients need to be able to trust your business, especially since a partial or improper chimney sweep could potentially result in a fire. When clients trust you, they’ll become recurring clients and may even recommend your business to others. But gaining trust isn’t a simple matter.
These 5 strategies can help to build clients’ trust in your business.
Increase Your Professionalism
When you’re running a one-van chimney sweep business all on your own, it can be easy to get a bit lax with your professionalism. Unfortunately, this won’t help your business’ image, and it definitely won’t help to build trust amongst your clients.
Instead, focus on ways that you can make your business more professional. Invest in branded uniforms, logos, and vehicles. Approach your business as just that – a professional business – and show clients that they’re working with a professional they can depend on.
Show Up on Time
It may seem simple, but just showing up to appointments on time will demonstrate to clients that you’re reliable. Clients don’t want to have to sit around for hours waiting for you if you’re running behind schedule, and showing up hours late is also disrespectful toward the value of their time.
This is just one of the reasons why it’s important to strategically schedule your appointments and make every effort to stay on schedule. If you’re delayed during your day, then be sure to call clients right away. If you’re significantly delayed, you may need to offer to reschedule.
Showcase Your Reviews
Reviews from other clients are great trust-builders for your business. Post client reviews on your website, and allow clients to leave reviews on your social media pages. You may even want to include some reviews in your brochure.
Be Transparent About Your Team and Background
If you’re working with a team, or are running a multi-van operation, then you may not be on every job site yourself. In a case like this, your staff needs to be as trustworthy as you are.
Highlighting the education, certifications, and background of your entire team can help clients to trust your entire business as a whole. You can do this with brief staff biographies on your website and social media, and perhaps even by including some information in your brochures for long-term staff.
Do Quality Work
When you do a great job with each and every appointment, the quality of your work will also help clients to further trust your chimney sweep business. Find ways to go above and beyond with your services, and always be sure to leave the area cleaner than it was when you arrived. These little details are memorable for clients, and knowing that you value the quality of your work will encourage clients to call you again in the future.
What are some of the strategies that you’ve used to help establish client trust in your chimney sweep business?