Do you want to build your chimney sweep customer base? Have you ever done any content marketing? Content marketing is a popular way to find new customers online, and done well, it can help you to find customers that will then become returning customers for years.
Content marketing refers to using strategically written and placed content to expand your business’ online reach. That content can be blog posts, articles, videos, and more. By using strategic keywords, you can ensure that your content is seen by local people in need of your services.
How to Implement Content Marketing for Your Chimney Sweep Business
There are a number of ways that you can take advantage of content marketing to grow your business. Here are a few ways to get started.
Start a Blog
One of the most basic content marketing strategies is to start a company blog. Answer questions that your customers often have, provide valuable advice, and create content that will keep readers returning to learn more. By including keywords for local towns and states, you can help to design the content so that it shows up when local potential customers search for chimney sweeping services in their areas.
Once you’ve published some blog content, promote it on your social media pages. You can also connect with local businesses and groups, like your local fire station or chamber of commerce, to see if they would be interested in sharing your blog content with their followers.
Write for Local Publications
Approach local publications to see if they would be interested in an article on fire safety, chimney maintenance for new homeowners, or some other topic that you would be interested in writing about. Most publications will include a byline for published work, which will give you a chance to mention your business and your website so that readers can find you for additional information or chimney sweep services. Generally you won’t be paid for the articles, but they’re a valuable way to get some free advertising and reach a new local audience.
Create How-to Videos
Consider creating a few short how-to videos where you teach potential customers valuable information about fire safety or other related topics. You can share these videos through your social media pages, and they give a new dimension to your content marketing efforts.
You can do tons of content marketing, but if you don’t have a great call to action, viewers may just see your content and then pass on by. Give them a reason to reach out to you, such as a discount off of services, a free chimney assessment, or some other time-sensitive offer that they will want to take advantage of.
Content marketing does take some time, and a bit of skill to execute well. You may want to hire a writer or a marketer to assist you, though you can absolutely tackle some elements of content marketing on your own.