If you want to build your chimney sweep business, referrals from existing clients are a powerful way to do that. And while clients will naturally refer your business to a degree, there are a few ways that you can increase the number of referrals that clients make.
Create a Quality Experience
Clients are more likely to refer your business to others if you do something to wow them. Create a quality experience for customers so that your chimney sweep business stands out from all of the others.
This will require a little bit of thought and planning on your part, but there are many ways that you can make your services stand out. The Sweeps App is one simple addition you can make to your business. With The Sweeps App, clients can receive digital invoices and chimney sweep certificates. They’ll also enjoy the convenience of being able to pay with a credit card at the time of their appointment, and will receive email and SMS appointment reminder messages so that they’re not caught off guard. Using The Sweeps App is one way to do things a little bit differently so that your business stands out to clients.
Offer a Referral Incentive
Clients may refer you when you do a great job and they happen to know of someone else who needs chimney sweep services. However, offering a referral incentive can also help encourage them to more actively refer your business to others.
A referral incentive can be just about anything. Consider offering a discount on future services, a gift card, or some other small reward for referrals that result in a new client scheduling an appointment. Once you’ve designed your referral incentive program, let clients know about it by including it on your website and mentioning it during appointments.
Be Present Online
Online referrals are becoming more frequent with the emergence of social media. If you maintain an active presence on social media, you increase the number of times that clients – both new and current – see your messaging. This makes it easy for existing clients to refer you to friends, since they can just share your social media pages or tag their friends in your posts. Be sure to follow up to these referrals by replying on the post and offering to answer any questions that the new client may have.
Thank Clients for Referrals
If an existing client does refer a new client to you, be sure to take the time to thank that initial client. Send them a handwritten thank you note expressing your gratitude for the referral.
Client referrals can be a great way to build your chimney sweep business. Are you currently receiving referrals from existing clients?